CHEVY CHASE meets Turkish Cola
The two spots, filmed in New York, turn the idea of cola as an American symbol on its head as New Yorkers who are shown drinking Cola Turka suddenly become Turkish. Mr. Chase is well-known in Turkey for his bumbling family man character Clark W. Griswold from the National LampoonVacation movies. Mr. Chase to portray a father perplexed by the weird cultural changes happening around him. Becoming Turkish In the one spot, Mr. Chase walks through Times Square as a car full of Turks, wrapped in their national flag to celebrate a soccer victory, drive by. He enters a diner to grab a cup of coffee and a cowboy sitting next to him begins using Turkish words after drinking from a red-and-white can of Cola Turka.
In the next spot, Mr. Chase is seen parking his Griswold-style station wagon at his suburban home, where his wife is preparing a Turkish meal for her parents and the children. At the dinner table everyone sings "Take me out to the ball game" until they take a sip of Cola Turka and break into a Turkish-language 1930s Boy Scout song that is part of Turkey's national identity. At the end of the spot, Mr. Chase sprouts a bushy mustache.
Director: Sinan Çetin, Agency: Young & Rubicam, Istanbul, Art Director Young & Rubicam: Isil Doneray